The gap between great creative and a website that performs
Creative agencies are brilliant at brand, design and ideas. What many don’t carry in-house is the technical depth to build a well-structured website, make it fast, and make it visible – to Google, and now to the AI assistants your clients’ customers are asking instead.
AI has made that gap wider, not narrower. Designers and content teams are being handed tools that produce a great deal very quickly, with nobody on hand to say what is actually good, safe or on-brand.
DotScott closes that gap from inside your team. Scott has spent over fifteen years building WordPress websites and running SEO for agencies, and now spends most of his time on how AI changes that work. You get both.
How we work with your agency
Four ways DotScott fits around what you already do well.
Part of your team
We join client meetings in person or remotely, on your email and in your Slack, as part of your agency. The client sees you.
AI skills your team keeps
Short, hands-on workshops for your designers and content people: prompting that produces usable work, where AI helps, where it quietly hurts, and how to check what it gives you.
Beyond the project
SEO, AI visibility, content systems and site care become retained services you offer your clients – delivered by us, invoiced by you.
Dedicated support
Projects change and evolve. New features, new tools, a redesign two years on – you have someone to call who already knows the site.
Agency rate
The SEO & AI visibility audit, at an agency rate
Our audit checks how a website performs in Google and how it shows up when someone asks ChatGPT, Claude, Perplexity or Gemini for a recommendation. For creative agencies we run it under your brand at an agency rate, so you can offer it to every client you’ve ever built a site for.
- White-labelled report in your agency’s branding
- Technical SEO, content, structure and page speed
- AI crawler access, llms.txt, schema, and how assistants currently describe the business
- A prioritised fix list your developers can action – or we do it for you
[AGENCY RATE] per site + VAT
Reduced rate from [N] sites a quarter. Retail price £395 + VAT.
Where DotScott fits in your agency
Three areas where we spend most of our time, and where agencies most often ask for help.
Website creation
WordPress and Elementor builds that are structured properly, fast, and easy for your team to maintain. Information architecture, performance, accessibility and launch.
Content creation & management
AI-assisted content workflows your writers will actually use: briefs, drafts, brand-voice checks, and an approval process the client can trust.
SEO & AI visibility
Classic search plus the new one: being the business an AI assistant recommends. Audits, on-page work, Google Business Profile and ongoing retainers you resell.
How it starts
A conversation
Thirty minutes on what your agency has in-house, what it doesn’t, and what’s coming up in the next quarter.
Agree the shape
White-label project support, a monthly retainer, a team workshop, or the audit on its own. Fixed quotes for projects; an hourly rate for ad-hoc support.
We plug in
Your tools, your meetings, your email signature if you want it. Within a fortnight it feels like we were always there.
Questions agencies ask
The three that come up on nearly every first call.
Will my client know you’re involved?
Only if you want them to. By default we work as part of your agency, on your email and in your meetings.
Who owns the client relationship?
You do, always. We don’t approach your clients directly and we don’t publish a portfolio of agency work.
Can we start with just the audit?
Yes, and many agencies do. It’s a low-risk way to see how we work and to put something new in front of existing clients.